Chris Good has a helpful report on the pro-legalization campaign in California:
[T]his will be a legitimate campaign operation. Tax Cannabis is already airing a radio ad in the state's largest and most expensive media markets, L.A. and San Francisco, featuring a former law enforcement official.
"This isn't some...whim of a couple of hippies," said [SCN Strategies'] Dan Newman, who is handling communications for Tax Cannabis. "It's a serious, well crafted, well funded campaign that was put together very carefully and professionally run and hopes to win."
About the law itself:
Right now, the campaign is working to secure endorsements, and the language of the ballot initiative was crafted, Newman said, with an eye toward garnering a broad base of support. It does not simply legalize pot outright: it allows individual counties to regulate the sale and possession to adults over 21, which would likely create a similar effect as "dry counties," where alcohol can't be sold. It does not legalize possession of marijuana on school grounds, or driving while impaired. The entire proposition is posted here.