This is devastating for both major parties:
I'll leave you with this chilling reading for the Labour Party - a Guardian/ICM poll of marginal seats shows them down on just 18 per cent, a drop of five, while the Liberal Democrats are in first on a whopping 39. The Conservatives have dropped down by one to 35.
It was carried out on Tuesday night, before the whole BigotGate business even kicked off.
If Labour slips below 20 points nationally, they will do worse next week than in their collapse of 1983.