Stefany Anne Golberg marks the 30th birthday of the Rubik's cube:

Ernő Rubik has often been painted as a taciturn loner, a grudging genius who built a beautiful object he hoped would create anintrospective space where individuals could consider the elegance ofgeometry, and who instead became an icon for one of the great marketingcrazes of all time. Rubik developed the Cube inside 1970s CommunistHungary, in a milieu where individual pursuits were not just fun butoften necessary for physical survival. He didn’t entirely believe hecould solve the Cube when he built it, and it took him a solitary monthwhile living in his mother’s apartment to do so. In an interview in themid-1980s, Rubik described the Golden Age of the Cube as the timebefore it went global, when ''it brought only delights to me." "One ofthe main characteristics of the Cube is that it has no nationalcharacter,” he has said. “It’s about a human being trying to solve hisor her problem.”

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