Palin's prospects in the Republican Party are a good deal dimmer than her star wattage suggests. She's tallied middling performances in early straw polls and shows no inclination to embark on the grassroots work required of a presidential candidate. More to the point, this article makes clear that, were there any doubt, her preoccupying concern is "building her brand"--less in a political sense than a financial one. Palin may yet make a bid for the White House. But all evidence suggests that when the time comes to choose between earning money and running for president, Palin will choose money.
This is the conventional view in Washington. I think it's completely wrong, dangerously complacent, and out of touch with profound shifts in media, fundraising and politics. The political parties are weaker than they once were. The elites cannot control grass-roots Internet-driven phenomena. Look at Obama. He seems a natural president now, but Washington dismissed his chances - as they are now dismissing Palin's - right up to the Iowa caucuses. And because Palin is such a terrifying - truly terrifying - prospect for the US and the world, I think such complacency, rooted in cynicism about Palin's mercenary nature, is far too reckless.
Look: what we have seen this past year is the collapse of the RNC as it once was and the emergence of a highly lucrative media-ideological-industrial complex. This complex has no interest in traditional journalistic vetting, skepticism, scrutiny of those in power, or asking the tough questions. It has no interest in governing a country. It has an interest in promoting personalities and ideologies and false images of a past America that both flatter and engage its audience. For most in this business, this is about money. Roger Ailes, who runs a news business, has been frank about what his fundamental criterion is for broadcasting: ratings not truth. Obviously all media has an eye on the bottom line - but in most news organizations, there is also an ethical editorial concern to get things right. I see no such inclination in Fox News or the hugely popular talkshow demagogues (Limbaugh, Levin, Beck et al.), which now effectively control the GOP. And when huge media organizations have no interest in any facts that cannot be deployed for a specific message, they are a political party in themselves.