Recent interest in Hill has to do with the perceived strangeness, the uncanniness, the surreal character of this performance. There is indeed something uncanny about a lip-synch to a song with no words, and his waxed face and hair helmet certainly do not carry over well. But once one does a bit of research, one learns that the number was not conceived out of some desire to cater to the so-bad-it's-good tastes of the Western YouTube generation, but in fact was meant to please --to genuinely please-- Soviet audiences who were capable of placing this routine, this man, and this song into a familiar context. The audiences would recognize, for example, that the same number had been performed by the Azerbaidzhani singer Muslim Magomaev in a film from the early 1960s, The Blue Spark:
Hill's translated Russian Wiki page is here.