Erick Schonfeld passes along Visible Measures' updates to the Hundred Million Views Club:

Soulja Boy’s Crank Dat might be the most-watched viral video of all time, with a collective 722 million views, but Lady Gaga just became the first artist to surpass one billion online video views across her three most popular videos: Poker Face (375 million views), Bad Romance (360 million views), and Just Dance (273 million views). Not far behind are the two trailers for the Twilight Saga movies, which have combined views of 984 million.

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