By a thousand stories. Cowen sizes up the problem:
[M]edia coverage may be a bigger issue than the size of the [unpaid mandate] fee. If national media run stories about people who avoid the mandate and prosper, the practice could spread. Massachusetts media have not had the same power or influence. Keep in mind also that "right-wing media" may promote this point for political reasons.
We want to hear what you think about this article. Submit a letter to the editor or write to firstname.lastname@example.org.