BoingBoing:

Here's an adorable, tricky and clever video on the future of publishing, courtesy of the Penguin folks, who produced it for an internal presentation and then released it into the wild after everyone loved it. Be sure to watch to at least halfway, when the clever gets visible.

However, a reader writes:

The industry advert is actually a rip-off of a years-old AARP ad, which itself is derivative of an Argentinian political advert which took the Silver in the Cannes Lions 2006. In other words, the publishing industry created an ad to celebrate publishing against its own demise … by plagiarizing someone else’s work. Fantastic.

But to Penguin's credit, they openly discuss where the concept came from.