Creepy Ad Watch

A reader writes:

Bonjour from France! I thought you might enjoy this ad (in English) released by Puma for this Valentine's day. It features Sébastien Chabal, the most famous bearded rugby player of France (also famous in the UK since he played for the Sale Sharks for years). He is often nicknamed Caveman, aka The Animal, aka Attila, aka The Anaesthetist because of his look and of tries like this one or tackles like this one. He likes to make fun of his "caveman" image (he's actually known for being a very gentle guy when not on a rugby field) and I thought Puma found a very funny and creative way of playing with it too.