Total Dish bait:
The concept behind Bearduary is quite simple, in times of inclement weather when the wind bites and snarls, the landscape turns into bleak unforgiving tundra and the sun sets before the start of happy hour, a true gentleman grows a beard. Lesser men with smooth, soft skin risk succumbing to these harsh conditions or worse yet, completely abandoning their moral fortitude by giving into the temptation of corporate culture's castrating comforts in the form of sweatshop ski masks and mufflers when alas, the undeniable solution lies just below their noses, literally.
Beard Revue chimes in:
What’s better than a month that lasts two months long and is dedicated to bearding? Nothing. That’s what.
(Image from here)