Steve Lombardo sizes up the current political environment:

The GOP is benefiting from the anti-incumbent sentiment, but it remains a largely hollow brand. Until the Republican party can paint a picture of its new brand image in a clear and compelling way - it remains a default party rather than a movement. Voters are being repelled from the Democrats and are only moving over to the GOP column by default. The only way to lock them in is to present a clear and compelling agenda--and that has not happened to date.