I'm not one for commemmorations; I am one for keeping HIV at the forefront of our consciousness as a serious threat to public health at home and a deadly killer abroad. And for doing what we can to mitigate its spread  - from safer sex to sero-sorting to abstinence to aggressive public education.

A friend of mine, on the other hand, just did his job. He worked in an ad agency and simply donated his time and his skills to hone a message to save his friends and people he never knew. Here's his anniversary reflection in Ad Age. And here's one of the simple, powerful ads he created:

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If you fear you have HIV, get tested and get treated.

If you know you have HIV, and are getting treated, live your life. 

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