On World AIDS Day
I'm not one for commemmorations; I am one for keeping HIV at the forefront of our consciousness as a serious threat to public health at home and a deadly killer abroad. And for doing what we can to mitigate its spread - from safer sex to sero-sorting to abstinence to aggressive public education.
A friend of mine, on the other hand, just did his job. He worked in an ad agency and simply donated his time and his skills to hone a message to save his friends and people he never knew. Here's his anniversary reflection in Ad Age. And here's one of the simple, powerful ads he created:
If you fear you have HIV, get tested and get treated.
If you know you have HIV, and are getting treated, live your life.