One of the smartest, most compelling public health campaigns around took off in a big way this month: The “I Love My Boo” series by Gay Men’s Health Crisis, which originally took on sexual health among black and Latino men but has been broadened into an anti-homophobia campaign, too. The idea is as simple as it is revolutionary: Promote loving, healthy relationships rather than preach about disease, and the rest will follow. The campaign’s been around in New York City for a couple of years, but this month it expanded, with posters running on 1,000 subway cars over the month. The visuals are unprecedented: black and Latino men in tender, loving and unapologetically physical embrace of one another.
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