Creepy Ad Watch

Reebok forces you to feel like a pervy cameraman:

Sophia Lear calls the ad "appalling." She continues:

Here is the piece I was waiting for about this [ad] campaign. Two highlights: the study proving the benefit of the shoe (it supposedly works your gluteal muscles 28% more than a regular sneaker) was based on a single study of five women. And I love this:

The shoes are designed only for walking, and because of the instability design, wearers are discouraged from running, jumping and engaging in other athletic activities while wearing them.

So, basically, in the pursuit of a tighter butt, women should not run or play sports, but walk around in a specific (pink) sneaker. Nice.