by Patrick Appel
Derek Thompson thinks that the future of reading is mobile:
Mobile ad spending is expected to grow 15 percent next year. I think that prediction could be conservative. As the smart phone war between iPhone, BlackBerry, Palm, Android, etc heats up, the competition will only drive up their capacity and utility and encourage more people to think of their phones as small computers that can make calls, rather than phones pretending as small computers.
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