Jason Zengerle on why Palin won't be going away:

The reason for Palin’s staying power will be the same thing that keeps a celebrity like Richie’s old running partner, Paris Hilton, in the spotlight. No, not a sex tape, thank God, but something related: shamelessness.

These days, once someone has attained a certain level of celebrity (as Hilton and Palin have), if that person is willing to say or do anything (as Hilton and Palin are), then it’s pretty much impossible to lose it (which Hilton and Palin won’t). New technologies like Facebook and Twitter have made that even easier, rendering it impossible for the media to ignore these celebs even if it were inclined to. Now, celebs can circumvent the media filter and communicate directly with the public. It’s no coincidence that Palin has taken to issuing all of her big pronouncement over Facebook. Granted, the press would probably cover whatever she’s saying at the moment. But when the day comes that the press isn’t interested, that won’t stop Palin from getting out word of her doings.

We want to hear what you think about this article. Submit a letter to the editor or write to letters@theatlantic.com.