In thinking through the rather good ads that eventually came out in Maine, many are arguing that future marriage campaigns need to go negative against the anti-gay forces. Steve Hildebrand tells Rex Wockner:
We are fools to have spent all this money and time and not have defined the opponents. It's not enough to answer their charges. We need to hit them back and not let up on it until voters don't buy their lies anymore. Malpractice in my opinion.
We can, of course, do both. A campaign that in future took on the Catholic hierarchy for its tolerance of child abuse while denying grown people marriage rights would be a promising start. Ads reminding people of the Mormon church's long, long history of racism would also be salient. We're new to this, and we're learning.