Robert Wiblin points to a study showing how the most generous people are often the most likely to avoid situations where they will be generous.
Probably the kindest girl in my high school said to me once that she didn’t want a job where she would get rich because there are so many poor people in the world. I said that she should be rich and give the money to the poor people then. Nobody was wowed by this idea. I suspect something similar happens often with people making business and employment decisions. Those who have qualms about a line of business such as trade with poor people tend not to go into that, but opt for something guilt free already, while the less concerned do the jobs where compassion might help.