{"article":{"__typename":"BlogArticle","id":"BlogArticle:194951","categories":[],"content":[{"__typename":"ArticleLegacyHtml","tagName":"P","idAttr":"","className":"","style":"","innerHtml":"

"},{"__typename":"ArticleParagraphContent","subtype":null,"idAttr":"","innerHtml":"Thomas Ricker writes:"},{"__typename":"ArticleLegacyHtml","tagName":"BLOCKQUOTE","idAttr":"","className":"","style":"","innerHtml":"

Vodafone NZ's Symphonia features 1000 cellphones syncing 53 different ringtone alerts from 2000 sent messages to reconstruct Tchaikovsky's 1812 overture. We dare you to not be impressed.

"}],"editorialProject":null,"primaryCategory":{"__typename":"Channel","displayName":"Daily Dish","url":"https://www.theatlantic.com/daily-dish/","slug":"daily-dish"},"reviews":[],"embeds":[],"authors":[{"id":"Author:2563","displayName":"The Daily Dish","url":"https://www.theatlantic.com/author/daily-dish/","biography":{"default":"2006-2011 archives for The Daily Dish, featuring Andrew Sullivan","__typename":"Biography"},"socialMedia":[],"__typename":"Author","slug":"daily-dish"}],"preview":null,"layout":"standard","secondaryByline":"","dek":"\n\n","url":"https://www.theatlantic.com/daily-dish/archive/2009/10/cool-ad-watch/194951/","title":"Cool Ad Watch","seoTitle":"Cool Ad Watch","dateModified":"2013-07-18T21:36:40Z","datePublished":"2009-10-26T15:44:00Z","hasMeter":true,"primaryChannel":{"displayName":"Daily Dish","__typename":"Channel","slug":"daily-dish"},"shareImage1x1":null,"shareImage16x9":null,"shareImage4x3":null,"shareImageDefault":null,"shareImageSquareDefault":null,"shareImageLeadArt":null,"shareDek":"\n\n","shareText":null,"shareTitle":"Cool Ad Watch","editorsNote":null,"leadArt":null,"narratedAudio":null,"narratedAudioImage":null,"fbiaUrl":"https://www.theatlantic.com/facebook-instant/article/194951/","canonicalUrl":"https://www.theatlantic.com/daily-dish/archive/2009/10/cool-ad-watch/194951/","syndication":"ALL","shareImage2x1":null,"shareImageSmall":null,"channels":[{"slug":"daily-dish","__typename":"Channel"}],"watsonInfo":{"keywords":["different ringtone alerts","Thomas Ricker","Vodafone NZ","Symphonia features","1812 overture"],"__typename":"WatsonInfo"},"slug":"cool-ad-watch","grapeshot":{"segments":["gv_safe","gb_safe","pos_bofa-kwlist","pos_lexus_fy23","pos_safe_core","pos_safe_strict","gs_tech_consumer_smartphone","gs_tech_phones","gs_tech","gs_tech_consumer","gt_positive","gs_fineart_opera","gs_attractions","gs_attractions_museums","gs_fineart","gt_positive_love","gt_positive_surprise"],"__typename":"Grapeshot"},"advertisingInfo":{"disableHouseAd":false,"__typename":"AdvertisingInfo"}}}

Sections

The Print Edition