Moral Self-Regulation

From this month's Harper's Index: "Chance a U.S. household that owns a Prius also owns an SUV: 1 in 3." Ryan Sager is unsurprised:

It would surprise you, if you didn’t read this blog and already know that we’re constantly calculating the trade-off between being able to see ourselves as good people and the cost of engaging in all that non-advantageous goodness. Already own an SUV? Soothe your conscience with a hybrid. Already own a hybrid? You’ve been good! You deserve that SUV! Welcome to being human.