{"article":{"__typename":"BlogArticle","id":"BlogArticle:196977","categories":[],"content":[{"__typename":"ArticleLegacyHtml","tagName":"P","idAttr":"","className":"","style":"","innerHtml":"

"},{"__typename":"ArticleParagraphContent","subtype":null,"idAttr":"","innerHtml":"by Chris Bodenner"},{"__typename":"ArticleParagraphContent","subtype":null,"idAttr":"","innerHtml":"This new ad out of Ireland is based on an old concept, but it's so good that it's worth repeating."},{"__typename":"ArticleParagraphContent","subtype":null,"idAttr":"","innerHtml":"(Hat tip: Transracial)"}],"editorialProject":null,"primaryCategory":{"__typename":"Channel","displayName":"Daily Dish","url":"https://www.theatlantic.com/daily-dish/","slug":"daily-dish"},"reviews":[],"embeds":[],"authors":[{"id":"Author:2563","displayName":"The Daily Dish","url":"https://www.theatlantic.com/author/daily-dish/","biography":{"default":"2006-2011 archives for The Daily Dish, featuring Andrew Sullivan","__typename":"Biography"},"socialMedia":[],"__typename":"Author","slug":"daily-dish"}],"preview":null,"layout":"standard","secondaryByline":"","dek":"\n\n","url":"https://www.theatlantic.com/daily-dish/archive/2009/09/cool-ad-watch/196977/","title":"Cool Ad Watch","seoTitle":"Cool Ad Watch","dateModified":"2013-07-17T18:35:25Z","datePublished":"2009-09-01T09:58:00Z","hasMeter":true,"primaryChannel":{"displayName":"Daily Dish","__typename":"Channel","slug":"daily-dish"},"shareImage1x1":null,"shareImage16x9":null,"shareImage4x3":null,"shareImageDefault":null,"shareImageSquareDefault":null,"shareImageLeadArt":null,"shareDek":"\n\n","shareText":null,"shareTitle":"Cool Ad Watch","editorsNote":null,"leadArt":null,"narratedAudio":null,"narratedAudioImage":null,"fbiaUrl":"https://www.theatlantic.com/facebook-instant/article/196977/","canonicalUrl":"https://www.theatlantic.com/daily-dish/archive/2009/09/cool-ad-watch/196977/","syndication":"ALL","shareImage2x1":null,"shareImageSmall":null,"channels":[{"slug":"daily-dish","__typename":"Channel"}],"watsonInfo":{"keywords":["Hat tip","new ad","old concept","Chris Bodenner","Transracial"],"__typename":"WatsonInfo"},"slug":"cool-ad-watch","grapeshot":{"segments":["gv_safe","gb_safe","pos_bofa-kwlist","pos_customtopics","pos_lexus_fy23","pos_safe_core","pos_safe_strict","gs_fashion","gs_health"],"__typename":"Grapeshot"},"advertisingInfo":{"disableHouseAd":false,"__typename":"AdvertisingInfo"}}}

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