by Patrick Appel
In 1976 David Halberstam wrote a big two-part article on CBS and Walter Cronkite. Here is just the part on Cronkite. A taste:
His was a profession filled with immense egos, crowded with very mortal, often quite insecure men blown overnight to superstar status. Cronkite too had considerable ego, but unlike many of his colleagues he had considerable control over it, and his vanity rarely showed in public. He knew by instinct the balance between journalism and show biz; he knew you needed to be good at the latter, but that you must never take it too far. He was enough of an old wire-service man to be uneasy with his new success and fame. He was just sophisticated enough never to show his sophistication
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