by Patrick Appel
DiA interviews Slate editor Jacob Weisberg:
The tone of good web writing grows out of email. It's more direct, personal, colloquial, urgent, witty, efficient. It doesn't waste your time. It reflects that engagement, responsiveness and haste of web surfers, as opposed to the more general passivity of print readers. It integrates the use of links into the creative and intellectual process as opposed to tacking them on afterwards. And it uses multimedia in an organic rather than an ornamental way.