Marion Nestle sighs:
Food marketers have gotten the message that many people consider HFCS [High Fructose Corn Syrup] to be the new trans fat, even though it is not much different biologically from common table sugar (sucrose). HFCS is replaced easily by sucrose, which used to be much more expensive. Now, because of the use of corn for ethanol, sucrose is only slightly more expensive than HFCS....The irony is that white table sugar--formerly a leading target of "eat less" messages--suddenly has a health aura. Marketers have wasted no time moving in to use that aura to sell the same old products.