Rich Florida added to Rauch's discussion of introverts and blogging by pointing to a University of Alabama study. It stated:

We examined whether the Big Five personality traits predicted blogging. The results of two studies indicate that people who are high in openness to new experience and high in neuroticism are likely to be bloggers. Additionally, neuroticism was moderated by gender indicating that women who are high in neuroticism are more likely to be bloggers... The results indicate that personality factors impact the likelihood of being a blogger and have implications for understanding those who blog.

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