Suderman deciphers the code:
...no hipster will ever admit to being one him or herself. To do so would be to rock the foundations of everything that hipsterdom stands for. Yet the penchant for denial still seems somewhat curious to me: Perhaps hipsters increase their hipsterosity by denying their own membership?
Perhaps it’s a form of penance for, say, failing to correctly identify an old Flying Luttenbachers song while listening to music at a friend’s apartment? Or perhaps it’s a secret-society sort of thing denying in hopes of protecting the existence of the order. The first rule of hipster-club, etc. etc. “What? Hipsters? I don’t know. I’m sure they exist, but I’m not one. Not even close! I think I’m skipping the festival this year, by the way. I don’t want to miss my leather-working group, and, you know, it just seems like mumblecore is kind of played out already.”
And as with all closets, there is also outing, which is where the photo came from.