Kassia Krozser is tired of the publishing industry not realizing the change that books are undergoing. She reports from SXSW:

At the after-party, one panelist told me that “this is all new to us”. Give. Me. A. Break. It’s only new for those of you who’ve been pretending change is something you get from a dollar bill. Now you’re wondering how to interact with blogs? Now you’re learning that there’s an entire conference devoted to change in the industry?

I’m so sorry, but it must be said. The future of publishing is already happening. People are doing it and they’re doing it really well. If you’re still worried about engaging bloggers, you are worrying about the wrong thing.

If any industry deserves to go under, it's the publishing industry.

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