Dr. John Grohol sums up the findings of a new (not very robust) study about online dating. It seems that we aren't very good at evaluating thousands of profiles:
The more our brains have to search through, the more difficult it...becomes to ignore irrelevant information. A person is also more likely to be distracted (or attracted to) attributes that were not initially relevant or pertinent to their original search...The findings will likely ring true to many who have spent a lot of time on the popular online dating websites. While browsing through a million profiles may sound like heaven to some initially, it’s possible that it’ll result in making poorer choices than if you had a much smaller number of profiles to search through in the first place.
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