Jack Shafer gives the newly web-only 146-year-old Seattle Post-Intelligencer some advice:
Users become habituated to Web sites that reward their habituation. One of the many reasons that the Drudge Report pulls so many users is that it's always changing. Compared with Drudge, the home pages of the New York Times and the Washington Post move at a pace that would bore a tectonic plate. I once asked the editor of a top newspaper's Web site if he had to rely on his own home page or the Drudge Report to stay on top of the news (breaking and otherwise), which would he pick? He said Drudge.
It's a broadcast, not a publication. I learned this from the master, Drudge, himself. Wise he is. In Miami he lives. I think.
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