"Women want to be her. Men want to be with her and not just because she is very attractive. Guys feel comfortable with her, rather than threatened by her. She could hang with them all day watching football on TV and it would feel genuine. Contrast this with Hillary Clinton. Guys would expect Mrs. Clinton to lunge for the remote and turn on some man-bashing, made-for-TV movie on one of those men-hating channels," - Mark Hyman, explaining why Sarah Palin is so appealing to him.

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