Rob Horning has a poignant post on consumerism and choice:

...optional paralysis eradicates our identity, especially when we are conceiving of it as being expressed by marketplace decisions. We may argue that it is foolish to found our identity on such stuff, but that doesn’t render this sort of anxiety, this being “destroyed as a person,” any less existentially terrifying. (It’s a good reason, however, to question why identity has become so bound up with consumerism and explore alternatives.) Heavily marketed goods in the competitive marketplace translate into eroded confidence on the part of consumers in what they want and the ultimate meaning of their desires.

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