Karen Day finds an unusual website:
Pretty Loaded is a curated archive of preloading screens and animations, proving that those few seconds, or minutes, can serve as what they call "short-attention-span-theater."
The digital landscape is constantly changing, and with faster connections the loading time is thankfully shrinking. However, Pretty Loaded views this otherwise useless short time as an opportunity. They highlight creativity in the field by featuring this dissipating art form and also encourage other creative agencies to add to their infinite loader.
I was skeptical and then I found myself lost in the site. It's a good time-waster.
We want to hear what you think about this article. Submit a letter to the editor or write to email@example.com.