Trade Secrets, Ctd.
By Patrick Appel
Ruffini analyzes the David Plouffe interview:
Obama decided to something radical in the context of traditional campaigns. They decided to construct their entire budget around field. This proved to be a wise investment, as it was the nose-to-the-grindstone focus on caucus states that won them the primary and their massive investment in field in the general that shifted the electorate 3-4 points in their direction. That turnout wasn't dramatically up from 2004 misses the point. Every serious person who's looked at this agrees that their turnout was way, way up, and ours was down. So: a relative wash in overall vote count but a sea change beneath the surface.