Mike Murphy offers McCain some very good advice:

There is no state by state way to break out of the campaign's current spiral. Trips to Iowa will not do it. McCain has to go global with a big closing message. So, why not...

Strip down the state by state media budget and use the money to follow Obama's lead with a prime-time 30 minute TV address? McCain direct to camera. And for God's sake don't make it another raging attack on Obama. Instead offer a mini mea culpa for the negative tone of the last three months. Then pitch the strong bipartisan sheriff of Washington argument. A non-tax and spend liberal plan to fix economy. Offer hope and leadership.

Follow this broadcast up with two more 30 minute prime-time shows over the final week; both should be town halls with McCain in the arena facing real voters asking him very tough questions, not softballs from local GOP plants. After the 30 minutes in prime-time, let each town hall show continue for another half hour live on the internet so interested viewers can watch even more and make a web donation to the RNC. Cut the schedule down -- sorry Waterloo, IA -- to give McCain significant time to really prepare for each show. And spend big bucks to bring in top Hollywood pros and first rate production values. Risky yes, but a big message move aimed at the entire country is the best option now.

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