Instead of packing the phone banks early, the Obama campaign built out its organizational pyramid first. Instead of assigning volunteers the daunting task of contacting voters not tuned in, they sicced them on the low-hanging fruit first: other identified supporters on the email list who could volunteer. It's also clear that building lateral connections among volunteers -- deepening their sense of commitment to the cause -- is also important, as evidenced by the MyBO groups function. Nor is this some wild-eyed kumbaya idea born of Cesar Chavez or Saul Alinsky. Small groups are the core of many Evangelical congregations. They're what made Rick Warren and Saddleback.
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