Virginia Postrel proposes:

To someone who thinks "glamour" means movie stars and designer dresses, the idea that terrorism is glamorous sounds bizarre. But Rushdie is wise to the deeper meaning of glamour, as a form of magic and persuasion. Glamour is in the audience's eyes, and the phenomenon long preceded Hollywood. Jihadi terrorism in fact combines two ancient forms of glamour--the martial and the religious--with the modern promise of media celebrity.

Glamour can sell religious devotion or military glory as surely as it can pitch lipstick or island vacations. All promise a way to transcend our everyday circumstances, to experience more and become better than ordinary life allows.  All invite us to imagine escape and transformation.

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