The last bit of Christopher Caldwell's article on 1998 article on the limits of the GOP:
The most profound clash between the South and everyone else, of course, is a cultural one. It arises from the southern tradition of putting values -- particularly Christian values -- at the center of politics. This is not the same as saying that the Republican Party is "too far right"; Americans consistently tell pollsters that they are conservative on values issues. It is, rather, that the Republicans have narrowly defined "values" as the folkways of one regional subculture, and have urged their imposition on the rest of the country. Again, the nonsoutherners who object to this style of politics may be just as conservative as those who practice it. But they are put off to see that "traditional" values are now defined by the majority party as the values of the U-Haul-renting denizens of two-year-old churches and three-year-old shopping malls.
Southerners now wag the Republican dog. How did the party let that happen?