Several of Hershey's products no longer meet the definition of "milk chocolate":

Blind taste tests revealed that consumers also didn’t notice a difference in taste between the chocolate and the “mockolate.” So, I thought I would try it for myself. I went down to my trusty neighborhood convenience store and bought a Whatchamacallit – the package read, “rich chocolatey coating.” Honestly, I can’t taste the difference, but still – where are the antioxidants? And why doesn’t it melt in my mouth as smoothly? I feel betrayed...At least Hersheys kept the cocoa in their Hershey’s Kisses and Reese’s Peanut Butter Cups. Still, I think it’s time for a brand change – back to M&Ms and Snickers for me.

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