Nick Carr, as is his wont, contemplates the theological underpinnings of Google:

Google differs from Microsoft in at least one very important way. The ends that Microsoft has pursued are commercial ends. It's been in it for the money. Google, by contrast, has a strong messianic bent. The Omnigoogle is not just out to make oodles of money; it's on a crusade - to liberate information for the masses - and is convinced of its righteousness in pursuing its cause. Depending on your point of view as you look forward to the next ten years, you'll find that either comforting or discomforting.

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