I have to concur with Andrew Romano. This is the weirdest strategy I've ever heard of:
Endorphin branding is the use of scent as a means of imprinting a highly emotional, positive experience in tandem with a targeted signature scent, which can be reintroduced at a later time to trigger and recreate the desired response. This strategy should be implemented at political events, which are positively charged environments ripe for this type of scent branding.
This presidential election has already seen historic, innovative campaign efforts, particularly Senator Obama's use of the Internet to raise funds and communicate his messages. A multi-faceted, scented campaign could provide the edge one of these candidates needs to help gain victory in November.
But no crazier than the selection of Palin.