McCain's Memos

Josh Marshall knows no campaign message is accidental:

During the campaign there was a lot of clucking about whether the [Clinton] campaign's message just accidentally stumbled on to charged words and associations. And now we can see what was obvious at the time -- that the people in charge of the message weren't sloppy and unlucky but rather what you would expect, professionals following a detailed plan.

Now how about Sen. McCain? You see his ads lining Obama up with Paris Hilton and Britney Spears, a new ad with the tagline "hot chicks dig Obama" (yes, those are the actual words in McCain's ad) and countless montages of Obama as pop music sensation. How do you think McCain's memos read?