Ads As Cable Soundbites
That's what it's getting to. McCain is getting the media air his Hillary ads for him:
In the press releases accompanying each new ad, the McCain team pledges to air them in “key states.” But don’t expect to see many show up in battleground state living rooms. According to the Campaign Media Analysis Group, which monitors political advertising across the country, only one of the three Clinton-themed ads has been broadcast so far - and that ad, featuring a Clinton delegate who now endorses McCain, is only airing in Toledo, Ohio.
Obama is doing the same:
Those recent commercials raking McCain over the coals for his troubles enumerating the houses he owns? They’ve received abundant attention on the news channels, but there’s no sign yet that they are on the air otherwise.