{"article":{"__typename":"BlogArticle","id":"BlogArticle:212474","isTnfCompatible":true,"datePublished":"2008-08-27T13:39:00Z","title":"Ad Hacks","slug":"ad-hacks","wordCount":21,"layout":"standard","isFreelance":false,"isPython3":true,"preview":null,"watsonInfo":{"topCategory":{"full":"/technology and computing/internet technology/web search","one":"technology and computing","two":"internet technology","three":"web search","four":null,"__typename":"WatsonTopCategory"},"categories":["/technology and computing/internet technology/web search","/law, govt and politics/government","/law, govt and politics/government/government agencies"],"__typename":"WatsonInfo","keywords":["various professional ad","Ad Age"]},"grapeshot":{"segments":["an_apple_negative","neg_apple_1","neg_att","neg_chasemariott-negativekeywords","facebook_outage","neg_fx","gs_politics_misc","neg_apple_2","facebook_safety","shadow9hu7_pos_facebook_safety","gs_politics","pos_alcohol","pos_chasemarriott","pos_citibank","pos_creditcard","pos_disasters","pos_diseases","pos_disney_fxfargo","pos_ey","pos_hermes","pos_ibm","pos_mobkoi","pos_septembereleven","an_bankofamerica_negative","an_facebook_safe","an_fidelity_safe","an_jpmc_safe","an_ms_safe","an_volvo_safe","ap_bankofamerica_safe","ap_citi_banking_safe","ap_citi_hurricanes","ap_citi_injury","ap_citi_naacp_safe","ap_citi_sex_safe","ap_citi_transportation_safe","ap_facebook_infeed_safe","ap_facebook_safe","ap_fidelity_safe","ap_jpmc_safe","ap_ms_safe","ap_netflix_israeli_safe","ap_texas_shooting_safe","ap_volvo_safe","general_safe_gv"],"__typename":"Grapeshot"},"editorialProject":null,"seoTitle":"Ad Hacks","shareTitle":"Ad Hacks","dek":"\n\n","shareDek":"\n\n","url":"https://www.theatlantic.com/daily-dish/archive/2008/08/ad-hacks/212474/","fbiaUrl":"https://www.theatlantic.com/facebook-instant/article/212474/","canonicalUrl":"https://www.theatlantic.com/daily-dish/archive/2008/08/ad-hacks/212474/","hasMeter":true,"dateModified":"2013-07-18T21:38:49Z","shareImage2x1":null,"shareImageSmall":null,"primaryChannel":{"displayName":"Daily Dish","__typename":"Channel","slug":"daily-dish"},"authors":[{"displayName":"The Daily Dish","socialMedia":[],"__typename":"Author","id":"Author:2563","url":"https://www.theatlantic.com/author/daily-dish/","biography":{"default":"2006-2011 archives for The Daily Dish, featuring Andrew Sullivan","__typename":"Biography"}}],"channels":[{"slug":"daily-dish","__typename":"Channel"}],"primaryCategory":{"__typename":"Channel","displayName":"Daily Dish","url":"https://www.theatlantic.com/daily-dish/","slug":"daily-dish"},"reviews":[],"secondaryByline":"","shareImage1x1":null,"shareImage16x9":null,"shareImage4x3":null,"shareImageDefault":null,"shareImageSquareDefault":null,"shareImageLeadArt":null,"shareText":null,"content":[{"__typename":"ArticleParagraphContent","idAttr":"","subtype":null,"innerHtml":"Ad Age asked various professional ad agencies to come up with ways to sell the next president. The results were uninspired:
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