Tofu Is Subjective

By Patrick Appel
Jonah Lehrer summarizes a study:

A new study suggests that you should think about biting your tongue: According to the researchers, how we feel about a sausage, regardless of whether it's soy-based or beef, says more about our personal values than about what the sausage actually tastes like. In fact, most people can't even tell the difference between an ersatz vegan sausage and the real thing. (It should be noted, though, that not all vegan products are equally deceptive: a soy hot dog, in contrast, only fooled 37 percent of subjects. And I'm guessing the soy ice cream fooled nobody.)