John Heilemann likens McCain's campaign to Hillary's:

Yet in ways large and small, strategic and tactical, temperamental and attitudinal, the McCain campaign strikes me as having been cut from the same cloth as Hillary Clinton’s. Same story with the candidates themselves, in particular when it comes to their jaundiced perceptions of their rival. For supporters of Barack Obama, this might seem cheery news, since those perceptions led Clinton time and again to misplay her hand. But general elections are very different from primariesand there are reasons to worry that Clintonianism, taken to its logical (and gruesome) extreme, may serve McCain better than it did the real McCoy.

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