Think of it in the same light as the pork-busting campaign. Although it appears as a solution to a problem, it's actually a trivial effort designed to distract from the real challenge: fiscal balance and energy independence, respectively. To put it plainly:

I don’t know about you, but I’m embarrassed when the president of the US, allegedly the most “can-do” nation in the world, repeatedly goes to the Saudis and begs for increases in oil production to sustain our ridiculous habit. Just as futile, drilling in and around the US for oil is nothing more than searching the couches for loose change, and the analogy holds when you consider just exactly what you can buy with loose change- almost nothing.

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