The media over-drive continues - online and on TV:

I searched for stories that mentioned Obama but didn't mention McCain in Google News. 69,473 stories. And stories that mention McCain but not Obama? 19,135. That's a stunning 3.63 to 1 ratio ... In today's Internet age, this kind of disparity does not exist in a vacuum. It translates seamlessly into online activity, particularly search engine activity. ... Here's how it works. Free media drives search traffic. Search traffic drives website traffic. Website traffic drives contributions and signups who can later be resolicited for money.

This will re-balance, I suspect. And I don't see it as some kind of conspiracy. Obama is an historic candidate for obvious reasons, compelling, and new to the public. McCain has been around for ever. Who are you more interested in?