Goldfarb has made it much more fun than Obama's. But that's the problem:

Obama's blog is corporate; McCain's is human. The former is highly strategic and goal-oriented; the latter, sort of improvised and messy and fun. As I wrote, I think that says a lot about where this race is going, and it's not good news for McCain.

We want to hear what you think about this article. Submit a letter to the editor or write to letters@theatlantic.com.