Rob Horning expands upon Megan's argument about morality being a luxury good:

For most consumers, the sleek design and the product’s environmental perks are of the same ilkdistinctive qualities that mark the consumer who uses such a product as being of a better class. Environmentalism is not a ethos but a design quirk. This may be the only way to corral individuals into acting on a problem that is far too large for any one person’s actions to affectto ignore outcomes and sell it on style.

We want to hear what you think about this article. Submit a letter to the editor or write to