I treat [talk radio] as a business. My definitions for success have nothing to do with who wins elections, but rather, Is the program growing audience-wise? Are we attracting new sponsors? Are those sponsors paying confiscatory rates? Are we able to charge confiscatory rates? Which we are. Are they getting results for their advertising? Yes they are. We're sold out constantly, we've got a waiting list for people to get on. That's how I define it.
We want to hear what you think about this article. Submit a letter to the editor or write to firstname.lastname@example.org.